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Archive for the Business Development Category

Add a VIP Revenue Stream to Your Business

If you’re looking for more ways to bring in additional revenue, then a VIP revenue stream is one option for many businesses. Here are a couple of examples: A plastic surgeon has a long waiting line of patients. The surgeon sets up a special membership fee of

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5 Metrics to Gauge Your Business Performance

Sometimes, the most telling numbers in your business are not necessarily on the monthly reports. Although the foundation of your finances revolves around the balance sheet and income statement, there are a few numbers that, when known and tracked, can make a huge impact on your business

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Have Your Layer Cake and Eat It Too

The best cakes have layers and layers of different delicious flavors to enjoy. Stacked on top of one another, each layer is baked separately and becomes part of the whole. Like a layer cake, your business expenses have layers of meaning to them. When you can understand

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Seven Small Business Risks You Might Not Know You’re Taking

Running a small business is often about taking and managing risks. Market risks are normal but business and tax risks are another thing altogether. Most business and tax-related risks can be managed as long you know about them. Here are seven small business risks you will want

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Marketing by the Numbers

Two very important skills for entrepreneurs to master are marketing and finances. Combine them by understanding the numbers behind marketing, and you have an even more powerful understanding of exactly what makes your business tick. Key Numbers – Cost Per Client Acquisition Do you know how much

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The Triangle of Fraud Risk

A 2014 Global Fraud Study conducted by the Association of Certified Fraud Examiners (ACFE) estimates that the average business loses five percent of their revenues to fraud.  The global total of fraud losses is $3.7 trillion.  The median fraud case goes 18 months before detection and results

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Will 2016 Be Your Best Year Ever?

If you want 2016 to be better than 2015, you have to do something differently in 2016 than you did in 2015. It’s a simple but profound realization. Change brings the opportunity to make things better; it can be scary yet exciting at the same time. Ask

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Attract More Customers with Event Marketing

Holding your own event is a great way to meet new people and allow them to sample your business in a low-risk setting.  A face-to-face event allows you to build trust quicker than many other marketing methods, and trust is almost always required before a sale can

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Mid-Year Milestones

Wow, can you believe that 2015 is half over already?  Now that we’ve crossed the halfway mark, it’s time to see if we’re on track for our 2015 goals.  To do that, we need to see if we’ve met our mid-year milestones. Managing By Milestones A milestone,

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Understanding How Teams Grow

Do you have employees who need to work together as a team?  Or perhaps you need to work as a team with your customers and vendors.  When people of different backgrounds get together for a common goal, there are often four stages they go through before they

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